The Salayel Arabian Stud facility, located in Saudi Arabia, hosted an exclusive Arabian horse auction.

The event was a prestigious interactive horse auction targeting high net worth individuals and VVIP’s.


PRIMIA offered Salayel a comprehensive event solution. The scope included the design, fabrication and installation of the entire arena comprised of seating and VIP area, the management of pre-event rehearsals, and the set up and technical support of large LED screens.

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The business grew quickly and gained a strong reputation throughout Kingdom of of Saudi Arabia for creating and professionally.